Sustainability
The choices behind our materials, packaging, and supply chain.
Last updated: 14 February 2026
Sustainability for us is less about slogans and more about the small choices we keep making at every stage — fibre, dye, stitching, packaging, shipping.
Materials
We work primarily with cotton muslin, a fibre that needs less water than synthetic alternatives, gets softer with use, and is fully biodegradable at end of life.
Dyes & Finishing
We use AZO-free, low-impact dyes and avoid optical brighteners. Wastewater is treated at the mill before it leaves site.
Packaging
- Recyclable kraft cartons
- Paper tape — no plastic
- Tissue and ribbons made from FSC-certified paper
- Inserts and tags printed on recycled stock
What is next
We are working on a take-back programme for outgrown pieces and a fibre-recycling partnership for end-of-life muslin. We will share progress on this page as it lands.